You've nailed the product. Getting it into grocery stores means reaching the exact category manager who buys your aisle — at every chain on your list. BuyerMap is the continuously refreshed database of who that is, so your pitch lands on the right desk instead of a bounced inbox.
Get on the early list.
Today: your founding $99/mo price locked, and your target chains bumped to the front of the build queue. At launch: the named, verified buyer and direct line for every chain on your list. No card, no sales call.
Data-first early access. From Merrowby.
BuyerMap is built by Merrowby. We're mapping how emerging CPG brands get on shelf, in the open, and we're building the first chains now: early-list members get access first, before public pricing.
Search by chain, filter by channel, region and category, and see exactly which buyer seat you'd pitch. This part is free to explore — the named, verified contact behind each seat is delivered when we launch.
Coverage map
The chains and categories we're building buyer coverage for.
Targeting 18 of 18 chains · 12 categories · 137 buyer seats
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Full database access is what the email unlocks: the named, verified buyer behind each seat, their direct line, and a pitch-ready org chart — refreshed monthly.
Unlock at launchWondering if the buyer data is real? We build each seat from public professional sources and re-verify it on a monthly cycle, so what you get is current, not a list that decayed the day it was sold. The named individual behind each seat (not just the title) unlocks for early-list members at launch.
Buyers move desks. Categories get reorganized. The contact PDF you paid for last quarter is already wrong — so cold emails bounce and the samples you shipped go to someone who left. Buying a list once was never going to keep up. BuyerMap is built to be refreshed, not sold and forgotten.
Your target chains, categories and channels — grocery, convenience, specialty, mass. From national supermarkets to a single LA-area natural grocer.
We find and verify the category manager who owns your shelf at each chain, then keep watching as buyers move desks and categories get reorganized.
Named buyers, direct lines and a pitch-ready org chart per chain — refreshed monthly and exported to your CRM, so your samples reach someone who still works there.
Verified contact data has always decayed faster than anyone could keep up by hand — so you either bought a stale list or hired a broker. In 2025 and 2026, AI agents collapsed the cost of the expensive part: finding, verifying and re-verifying who holds each buyer seat. A database that refreshes itself, instead of a list you buy once, is newly economical. That is the whole bet — and it's why we're validating demand now, in the open, before we build it.
There are good tools around getting on shelf. Honestly, here's how we're different — and where the others are the better call.
Free lists & directories
e.g. Startup CPG's free databases
A great starting point, but they're retailer and broker directories — not verified buyer contacts, and nobody keeps them fresh for you.
Inbound platforms
RangeMe, ECRM
You list your product and wait to be discovered, or book curated category meetings. You're one of hundreds of thousands of suppliers, and you don't own the relationship.
General B2B databases
ZoomInfo-style tools
Built for every industry at once, not around who actually buys your category at a grocery or convenience chain.
Buyer-contact tools
Lazrbeam
The closest to us: AI-native CPG buyer contacts. We're building on the same outbound thesis, with a monthly-refresh commitment and optional hands-on placement.
BuyerMap
Outbound, CPG-specific and continuously refreshed: the named buyer who owns your category at each target chain, kept current month to month — with optional hands-on placement help when you want it.
Two ways to work with BuyerMap. Join the early list and your founding price is locked when we launch — you're not charged today.
The product
$99/mo, founding
Contact-database subscription
Optional
Placement help
Indicative: ~$2,500 flat setup + ~10% of the first purchase order, capped, and only if we actually land it.
Founding price locked for early-list members. Pricing is indicative while we validate demand and is not a charge today.
The database is the product. You can subscribe to the data alone and never talk to us about placement. Early access is deliberately data-first, because that's the exact question we're validating: do brands want verified, continuously refreshed buyer contacts as a standalone subscription? Hands-on placement is an optional add-on, never a gate on the data.
We re-verify buyer seats on a monthly cycle and flag when a buyer moves or a category gets reorganized. A static list decays the day role churn or a reorg hits — which is why the PDF you bought last quarter is already wrong. BuyerMap is designed to refresh itself instead of aging.
Public professional sources plus our own verification, and strictly business contacts: the category buyer in their work role at the retailer. We don't touch consumer data. You get who to pitch and how to reach them at work, the same information a good broker would hand you.
RangeMe and ECRM are inbound — you wait to be found or book meetings. Free lists are retailer directories, not verified buyer contacts. Lazrbeam is the closest: AI-native CPG buyer contacts, and we respect it. Our bet is a monthly-refresh commitment plus optional placement help, and right now, founding-member pricing while we build.
No honest tool can promise a buyer says yes. What we guarantee is that your pitch reaches the right, current buyer instead of a bounced inbox or someone who left — and if you want, we'll help you pitch and negotiate the purchase order.
Use the "request a chain" box in the coverage map above. We prioritize the chains the early list asks for, and we'll email you the moment yours is covered.
Today: early access and your founding price, locked. At launch: the full contact database for your target chains — the named, verified buyer behind each seat, their direct line, and a pitch-ready org chart. You're not charged now.
Today: your founding $99/mo price locked, and your target chains bumped to the front of the build queue. At launch: the named, verified buyer and direct line for every chain on your list. No card, no sales call.